> To Customize or Not to Customize? That is the Question.

Posted Posted in Web Development

At a recent grip-n-grin networking event, I was asked by a business owner whether they should build a custom website for their business, or if a templated solution was the better choice. This is a common question, and it’s a fair question to ask. Let’s discuss the pros and cons of each. A templated website can be assembled quickly, requires no programming experience and many packages start at less than […]

> Choosing the Right Mobile App Platform

Posted Posted in Web Development

One of the biggest myths in the small business community is that once you build source code for your smart-phone app, the same source code will work on other platforms. Bad news – that assumption is wrong. Currently, there are three dominant mobile app platforms; iOS, Android and Windows Phone. Within these platforms are numerous sub-platforms. For Window Phone, there is 7, 7+ and 8. For the Apple platform (iOS), […]

> PRESS RELEASE: Airwest Drones completes first major photoshoot in Los Angeles, California

Posted Posted in Aerial Drones, Press Release, Real Estate

PRESS RELEASE For Immediate Release Sofvue completes first major commercial office building photoshoot in Los Angeles, California Sofvue, in collaboration with OfficeAltas.com and BuildingAtlas.com, has completed it’s first major photo shoot in Los Angeles, California.  The shoot included photography and videography of several hundred office buildings including properties in Santa Monica, El Segundo, Manhattan Beach, Glendale, DTLA, Pasadena, El Monte, Lakewood, Beverly Hills and “The Miracle Mile”. “We’re excited.  Our […]

> Understanding the Three Most Popular Approaches to Software Development

Posted Posted in Web Development

If you gathered a hundred seasoned project managers together, put them in a room and asked them to identify the best possible approach for designing and developing software, you would get a hundred different answers, and many of them would be correct. Knowing the best approach for developing software is half art, half science and a pinch of good luck.  Selecting the approach is also based on the Project Owner(s) […]

> Don’t Get Stuck with the Wrong Domain Name

Posted Posted in Web Design

It is now safe to assume the best domain names are officially gone — forever.  So what is the best approach in selecting a domain name, particularly if you are just starting your business?  Is it better to purchase a .com extension, a .net extension, or one of the many new extensions like .house, .realestate, .expert or .professional?   Here are three tips to consider as you embark on your […]

> PRESS RELEASE – Hostway Selects Sofvue as May 2014 National Business of the Month

Posted Posted in Real Estate, Web Development

April 24, 2014 PRESS RELEASE For Immediate Release Hostway selects Sofvue as its May 2014 Featured Business of the Month Hostway, based in Chicago, and operating as one of the nations largest hosting companies with over 2,000,000 customers, has selected Sofvue as their May 2014 “National Business of the Month”. “All of us at Sofvue were excited to receive this news.  Hostway is one of the nation’s largest hosting providers, […]

> Stop Throwing Your Money Away and Start Wireframing

Posted Posted in Web Development

Albert Einstein once said: “If I can’t picture it, I can’t understand it”, and who are we to disagree.  People ask me all the time why I’m so adamant about wireframing all the software components (screens) before any programming work begins, and I always reply with the my standard three reasons.  Adding low-fidelity wireframes to a software development plan produces a well-documented set of business and programming requirements, requirements that once […]